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Toyo® Rated #1 Consumer & Commercial Product
by Independent Tire Dealers… Again!
Toyo® was once again selected “#1 Overall Brand” for both consumer and commercial tires in Tire Review Magazine’s annual Tire Brand Study of North American tire dealers (2007). Conducted by Babcox Research for Tire Review for the past 15 years, this prestigious survey measures tire dealer opinions and perceptions about the brands they carry and sell. Toyo has received this honor a remarkable seven out of the past eight years for consumer products (passenger, performance and light truck/SUV) and four of the last six years for commercial products (medium truck).
As a part of the tire survey, dealers were asked to rate each brand of tires they carry on a 1 to 10 scale (10 being highest) on a series of categories. The additional categories of the consumer tire survey where Toyo also rated #1 were: #1 for Sales Reps, #1 for Merchandising Support and #1 for Adjustment Policy.
“It is a great honor to once again be voted the #1 overall brand by the people who know tires best; tire dealers,” said Masaharu Yoshimoto, president & CEO, Toyo Tire (U.S.A.) Corporation. “Toyo strives to maintain the highest level of service to independent tire dealers throughout the United States, and we take great pride in delivering the best product possible in every segment of our business.”
Toyo manufactures and distributes a complete line of replacement tires for high performance cars, luxury vehicles, light trucks and SUVs as well as tires for commercial trucks, buses and off-road and construction applications.
View the entire 2007 Tire Review Brand Survey; click here now.
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