Sponsorship Policy
Toyo Tire (U.S.A.) Corporation
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Toyo Tires recognizes the importance of providing product for high profile vehicles that will help the company gain visibility and exposure in magazine feature articles.

We receive such a large volume of requests that the company has instituted a policy of requiring a formal, written proposal along with color renderings and/or photos of the proposed project so our review committee can give each request the proper attention and consideration it deserves. Phone call inquiries cannot be accepted.

Proposals must include a detailed description of the project, information on who owns the vehicle, tire brand and size requested, list of events/shows/exhibits where the vehicle will appear, other media exposure that will be generated, along with examples of past editorial coverage that the company/individual has achieved so we can be assured of the company/individual's ability to obtain publicity.

Toyo Tires requires all persons or companies requesting products to agree to and follow the company's guidelines listed below:
  • Tires received for the sponsored vehicle must be installed on all four positions of that specific vehicle and no other tire company's products or identification must appear on said vehicle.
  • All product supplied for the sponsored vehicle must be used solely for said vehicle and is not to be re-sold, transferred, held in storage or otherwise modified.
  • Tires must be on sponsored vehicle for no less than 18 months. At the end of this period, Toyo reserves the right to request that product be returned to Toyo for study and testing. Toyo will incur all return costs.
  • The sponsored vehicle must display a minimum of two 18"x2" "Toyo Tires" decals on both rear quarter panels or a 36"x4" "Toyo Tires" windshield decal.
  • Replacement tires will only be provided in the unlikely event of a manufacturer defect which causes tire damage or failure. Replacement requests for worn out tires, tires that fail due to driver negligence, or theft will not be honored.
  • "Toyo Tires" must be included on all signage that appears with the vehicle, sponsor boards, and in all source box listings as follows: Toyo Tires, 6261 Katella Avenue Suite 2B, Cypress, CA 90630. Phone: 800.678.3250 X 1171. Web Site: www.toyo.com or www.teamtoyo.com
Toyo retains detailed documentation files as evidence to support all tire sponsorships. We require written follow-up summary reports that include photos of the vehicle at events, tear sheets of magazine feature stories, copies of ads/brochures/other promotional literature where the vehicle is featured, along with any other proof that demonstrates all elements of the sponsorship proposal have been fulfilled.

In the unlikely event that Toyo does not receive adequate documentation as required herein within the specified time frame (i.e. 90 days of receipt of product), we require charge card information including the name of the person or company being sponsored. We reserve the right to charge full retail price for tires that have been supplied on a complimentary basis but do not meet up to the guidelines specified in our policy. Requestors agree up front that, should they not be able to supply documentation that they have lived up to all specifics outlined in the original proposal, they will be charged for the product provided.

Photographs and/or videos of the vehicle are required. All proposals, photographs and information submitted shall become property of Toyo Tires unless otherwise arranged. Toyo also requires that the owner of each sponsored vehicle complete a feedback form so we can obtain quotes about your impression of the product. Any of this information can be used for advertisements, press releases, promotions or on Toyo's web site.